Innovation is great but it requires you to redouble your efforts to seduce a buyer who does not know your new offer naturally. In order to publicize your innovative solution, creating content on the Internet is essential. Here are 8 reasons that will convince you.
1. Create Web Content to Attract Buyer’s Attention
Who says innovative business says immature market. Who says immature market says problematic to attract the attention of a buyer who does not often suspect the existence of an innovative offer like yours.
At best, it does not include all uses and added value.
In this situation, it is crucial to create content on your website that addresses the issues of the buyer and questions that arise throughout his reflection.
This objective content will allow you to attract the buyer to your site and then direct it to your innovative offer.
2. Create Web Content to Generate Qualified Leads
The buyer leads the majority of his thinking of buying alone, mainly on the Internet.
As proof, 66% of B2B buyers say that they have already chosen their solution before meeting a salesperson according to the B2B Lead Companeo Barometer shown here by LK Conseil .
Clearly, it is important that you review the way you prospect: marketing must generate leads and the sales person must convert.
To generate leads, you need to create premium content offers to retrieve contact information for your visitors and measure their level of qualification.
Want to generate more qualified leads? Here are 5 steps to follow when creating web content!
3. Create Web Content to Help Your Businesses Convert
The buyer is clear: he does not wait for a salesman to sell his offer. He wants the salesman to guide him in his buying considerations.
If you regularly create content, your salespeople will be able to use them to feed the thinking of buying their prospects.
Among our customers, we notice that content creation can lead to more mature leads and thus significantly shorten the length of the sales cycle which is a crucial issue for an innovative company like yours.
4.Create Web Content to Improve Your SEO
To generate leads and win new customers, it is essential to be visible in the search engines.
Your SEO on Google depends directly on the volume of content published on your website and its quality.
The more content you create for the web, the more likely you are to reference the first page on Google.
5. Create Content to Animate Your Social Networks
Communicating on social networks is not an easy task. You must be regular in your publications, publish several times a week and without interruption.
Creating content will allow you to efficiently feed your social networks to ultimately attract new visitors to your website.
6. Create Content to Position You as the Best Option
As we have seen, the buyer leads alone the majority of his thinking of purchase and often makes his decision well before speaking to a commercial.
The buyer identifies the solutions at his disposal and compares them to retain the one that seems the best option.
The best option for the buyer is an adapted offer but also a provider who makes every effort to solve its problems and help it achieve its objectives.
A good provider is an expert, caring and selfless provider.
Content creation will allow you to position yourself as such!
7. Create Content to Turn Your Customers into Ambassadors
As an innovative company, you not only have to be clever to get the attention of the buyer but you have to take on another big challenge: convince the buyer that your new solution is relevant.
The buyer is cautious and he often does not like being the first to choose an innovative offer.
The buyer needs to see that your offer has already been proven, if possible in a company like his.
Here you can create customer case or case study content that will reassure the buyer.
8. Create Content to Save Money
Last but not least, creating content is less expensive than all the other marketing and marketing levers.
A lead generated with content creation costs on average 61% cheaper than a lead generated through a traditional prospecting lever