WHICH INDICATORS TO MEASURE THE PERFORMANCE OF YOUR EMAILING CAMPAIGNS IN B2B?
Business

WHICH INDICATORS TO MEASURE THE PERFORMANCE OF YOUR EMAILING CAMPAIGNS IN B2B?

Whatever one may say, emailing remains the most used and the most effective lever according to B2B marketers. However, to get the most out of it, it’s important to analyze each of your shipments. Here are the main indicators to follow to measure the performance of your emailing campaigns. 1. The Deliverability Rate The deliverability rate is […]